E80: re:joinder - Scott Adams & Persuasion: The Squeakuel

The cognitive scientists at re:verb couldn't get enough of Win Bigly, Scott Adams' bizarre treatise on persuasion in a supposedly post-fact era. After tackling the introduction in December (listen to the first installment here!), we bring you our reading and re:joinder critique the first full chapter, which discusses why ordinary people like us fail to grasp reality for what it is: a mere plaything of the mastermind behind Dilbert. From Adams' ramblings, Alex, Calvin, and Sophie unearth top-secret persuasion techniques, such as lying, making speling errors, and incorrectly citing facts.

Disclaimer: These techniques are not proven to convince anyone of anything, only to garner attention and “distort reality.” And according to Adams, manipulations of “reality” and “truth” should not be used by we ordinary folk - only Master Persuaders™ like Trump can handle their raw power. In this episode, we tackle the big question at the heart of this chapter: is it ethical to intentionally mislead an audience while trying to persuade them?

Since our December episode, Dilbert is no longer in print in any newspaper after Scott Adams referred to Black people as a "hate group" on his "Real Coffee with Scott Adams" livestream. He now posts "Dilbert Reborn" comics on Locals, a right-wing subscription site, where Dogbert et al can wax cynical on "wokeness" to their hearts' content.

Join Calvin, Alex, and Sophie in their Chipmunks-inspired squeakquel to Win Bigly, because a mere sequel wouldn't do it justice.

An accessible transcript of this episode can be accessed here